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About the Mattress Brands

                 

iComfort Mattresses

All foam is not created equal. iComfort features our breakthrough Cool Action™ Dual Effects® Gel Memory Foam. This is the world's first material to infuse both our MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses.

Outstanding Pressure Relief

Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta's Cool Action™ Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.

Support Where You Need it Most

Serta's Cool Action™ Dual Effects® material works to uniquely support your body where it needs it most. Millions of MicroSupport® gel beads gather under the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed. In fact, 9 out of 10 iComfort owners agree that their iComfort mattress provides them with the right level of support. (Source: GfK Buyer Satisfaction Study, 2012

Comfort that Lasts

Serta's Cool Action™ Dual Effects® material has been engineered and extensively tested to deliver exceptional comfort for years. Plus, it's designed to maintain its pressure-relieving comfort through a wide range of home temperatures.

Serta Exclusive Technology

Our revolutionary Cool Action™ Gel Memory Foam material inspired an entirely new category of sleep systems. This material was developed after years of careful study and refinement of existing memory foam products, including the original NASA-inspired memory foam technology. We then improved this with our Cool Action™ Dual Effects® material, which combines our original MicroSupport® gel with our breakthrough MicroCool+ gel in a foam with up to 25% more gel than our original Cool Action™ material. Our material represents a new science in memory foam, re-engineered from the bottom up for excellent comfort, support, temperature regulation, and durability.

Made with Genuine Serta® Gel
Only our Cool Action™ Dual Effects® material contains millions of Serta's MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.

Infused, not Coated or Blended with Gel
Using a proprietary process, our MicroSupport® and MicroCool+™ gels are actually infused directly into our exclusive premium memory foam while the foam is being produced. This gives our Cool Action™ material a special combination of comfort, support, breathability, and durability. Other so-called "gel" memory foams may use dye and polyol thickeners in place of real gel. Depending on the type of material used, these additives may only have a limited impact on the performance of the foam.

More Gel in a Rich, Premium Foam
Unlike some other "gel infused" foams sold at discount prices, we infuse our Cool Action™ Dual Effects® material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is denser than these discount products. This creates a richer, more premium feeling finished product with excellent support and durability.





iComfort Directions Mattresses

From the surface to the core, the new iComfort® Directions™ premium gel memory foam mattress line from Serta represents our latest advancement in sleep technology. Each iComfort® Directions™ mattress features 4 exclusive technologies designed to balance comfort, support and temperature regulation.

Thermo Cool™ yarn fabric
cover with TENCEL® fibers

It all starts with this exceptionally soft material, designed to help improve heat and moisture flow at the sleep surface. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites.

EverCool™ Gfx Memory Foam

Beneath this layer is our new EverCool™ Gfx Memory Foam, the world's first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.

Cool Action™ Dual Effects™

Next, our breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Millions of Serta's original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our new MicroCool+™ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.

Pods™ gel-activated support layer

Finally, our Pods™ gel-activated support layer works with our Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.




iSeries Mattresses

All foam is not created equal.

iSeries features our breakthrough Cool Action™ Dual Effects® Gel Memory Foam. This is the world's first material to infuse both our MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface, while helping to reduce the heat build-up that can be associated with memory foam mattresses.

Plus, our exclusive Duet® Coil Individually Wrapped Coil-in-Coil Support System features strategically placed Duet® Coils that properly balance comfort and support across the entire sleep surface, regardless of body type.

Outstanding Pressure Relief

Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta's Cool Action™ Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.


Support Where You Need it Most

Serta's Cool Action™ Dual Effects® material works to uniquely support your body where it needs it most. Millions of MicroSupport® gel beads gather under the areas of your body that need extra support. Meanwhile, each Duet® Coil in the advanced innerspring is engineered so that the exterior coil provides an initial soft and luxurious feeling, responding to weight and body movement instantly. Plus, the interior coils, once engaged with body weight, react with increasing firmness to provide the essential support needed for correct postural alignment. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed.

A Customizable Experience.

All iSeries® mattresses are compatible with Serta's adjustable foundations, including Serta's Motion Signature Adjustable Foundation, allowing you to adjust the head or foot of the mattress to customize your bedroom experience to meet your unique needs.

Enhanced Cooling Comfort

Heat build-up during the night can cause uncomfortable and restless sleep. Serta's Cool Action™ Dual Effects® material combines an open-cell structure and our exclusive MicroCool+ gel to significantly increase airflow and the ability to dissipate heat. Together with the natural airflow design of an innerspring support system, these properties help whisk heat away from the body.

Comfort that lasts

Serta's Cool Action™ Dual Effects® material has been engineered and extensively tested to deliver exceptional comfort for years.

Serta Exclusive Technology

Our revolutionary Cool Action™ Gel Memory Foam material inspired an entirely new category of sleep systems. This material was developed after years of careful study and refinement of existing memory foam products, including the original NASA-inspired memory foam technology. We then improved this with our Cool Action™ Dual Effects® material, which combines our original MicroSupport® gel with our breakthrough MicroCool+ gel in a foam with up to 25% more gel than our original Cool Action material. Our material represents a new science in memory foam, re-engineered from the bottom up for excellent comfort, support, temperature regulation, and durability. Plus, our Duet® Coil Support System is exclusive to Serta and features a posturized design, with nearly two-thirds of the Duet® Coils concentrated in the center third of the innerspring.

Made with Genuine Serta® Gel
Only our Cool Action™ Dual Effects® material contains millions of Serta's MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.

Infused, not Coated or Blended with Gel
Using a proprietary process, our MicroSupport® and MicroCool+™ gels are actually infused directly into our exclusive premium memory foam while the foam is being produced. This gives our Cool Action™ material a special combination of comfort, support, breathability, and durability. Other so-called "gel" memory foams may use dye and polyol thickeners in place of real gel. Depending on the type of material used, these additives may only have a limited impact on the performance of the foam.

More Gel in a Rich, Premium Foam
Unlike some other "gel infused" foams sold at discount prices, we infuse our Cool Action™ Dual Effects® material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is denser than these discount products. This creates a richer, more premium feeling finished product with excellent support and durability.



iSeries Profiles Mattresses

All foam is not created equal.

iSeries features our breakthrough Cool Action™ Dual Effects® Gel Memory Foam. This is the world's first material to infuse both our MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface, while helping to reduce the heat build-up that can be associated with memory foam mattresses.

Plus, our exclusive Duet® Coil Individually Wrapped Coil-in-Coil Support System features strategically placed Duet® Coils that properly balance comfort and support across the entire sleep surface, regardless of body type.

Outstanding Pressure Relief

Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta's Cool Action™ Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.


Support Where You Need it Most

Serta's Cool Action™ Dual Effects® material works to uniquely support your body where it needs it most. Millions of MicroSupport® gel beads gather under the areas of your body that need extra support. Meanwhile, each Duet® Coil in the advanced innerspring is engineered so that the exterior coil provides an initial soft and luxurious feeling, responding to weight and body movement instantly. Plus, the interior coils, once engaged with body weight, react with increasing firmness to provide the essential support needed for correct postural alignment. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed.

A Customizable Experience.

All iSeries® mattresses are compatible with Serta's adjustable foundations, including Serta's Motion Signature Adjustable Foundation, allowing you to adjust the head or foot of the mattress to customize your bedroom experience to meet your unique needs.

Enhanced Cooling Comfort

Heat build-up during the night can cause uncomfortable and restless sleep. Serta's Cool Action™ Dual Effects® material combines an open-cell structure and our exclusive MicroCool+ gel to significantly increase airflow and the ability to dissipate heat. Together with the natural airflow design of an innerspring support system, these properties help whisk heat away from the body.

Comfort that lasts

Serta's Cool Action™ Dual Effects® material has been engineered and extensively tested to deliver exceptional comfort for years.

Serta Exclusive Technology

Our revolutionary Cool Action™ Gel Memory Foam material inspired an entirely new category of sleep systems. This material was developed after years of careful study and refinement of existing memory foam products, including the original NASA-inspired memory foam technology. We then improved this with our Cool Action™ Dual Effects® material, which combines our original MicroSupport® gel with our breakthrough MicroCool+ gel in a foam with up to 25% more gel than our original Cool Action material. Our material represents a new science in memory foam, re-engineered from the bottom up for excellent comfort, support, temperature regulation, and durability. Plus, our Duet® Coil Support System is exclusive to Serta and features a posturized design, with nearly two-thirds of the Duet® Coils concentrated in the center third of the innerspring.

Made with Genuine Serta® Gel
Only our Cool Action™ Dual Effects® material contains millions of Serta's MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.

Infused, not Coated or Blended with Gel
Using a proprietary process, our MicroSupport® and MicroCool+™ gels are actually infused directly into our exclusive premium memory foam while the foam is being produced. This gives our Cool Action™ material a special combination of comfort, support, breathability, and durability. Other so-called "gel" memory foams may use dye and polyol thickeners in place of real gel. Depending on the type of material used, these additives may only have a limited impact on the performance of the foam.

More Gel in a Rich, Premium Foam
Unlike some other "gel infused" foams sold at discount prices, we infuse our Cool Action™ Dual Effects® material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is denser than these discount products. This creates a richer, more premium feeling finished product with excellent support and durability.